Byron has an interest in purchasing a motorcycle and is now looking at the different models, gathering information about each one. Which type of appeal would be the most effective in developing or changing Byron's attitude and in establishing specific brand beliefs?

What are the three key elements of a visionary organization?

A. formulate strategies B. evaluate performance C. motivate employees D. set a direction E. specify a foundation

What is the first step in selecting a foreign market?

A) assessing market potential B) monitoring major markets C) evaluating host country's trade policies D) assessing general legal and political environments