Flankers are brands that may be kept around despite dwindling sales because they manage to maintain their profitability with virtually no marketing support
Indicate whether the statement is true or false
FALSE
Business
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The flexible budget
a) eliminates the need for a master budget. b) is a series of static budgets at different levels of activity. c) is prepared before the master budget. d) is relevant both within and outside the relevant range.
Business
In marketing, the tendency to prefer products or people of one's own culture over those from other countries is called nationalism
Indicate whether the statement is true or false
Business