Effective specific purpose statements identify the topic to be covered, the audience, and
A) the credibility of the speaker.
B) the organizational pattern used to organize main points.
C) whether or not the speech is informative, persuasive, or entertaining.
D) how long the speech will last.
E) the occasion.
C
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The most significant change in the marketing of books in the past 40 years has been:
a. the growth of bookstore chains and Internet retailers. b. the use of TV ads to promote book sales. c. the rise of the discount bookstore. d. the success of mail-order bookstores.
If a researcher asserts that communication competence has several dimensions, what is she saying?
a. She is asserting that there are many behaviors that point to the presence of communication competence. b. She is asserting that there are many different facets of communication competence. c. She is asserting that communication competence has interchangeable indicators. d. She is asserting that communication competence is unidimensional.