When thinking about product positioning and product strategy, the key is to think about how the product and/or service offers to the ______ the best solution in the face of competitive alternatives.

A. consumer
B. customer
C. buyer
D. marketer
E. working class

Ans: B. customer

Business

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The preparation of closing entries:

a. is an optional step in the accounting cycle. b. results in zero balances in all accounts at the end of the period so that they are ready for the following period's transactions. c. is necessary before financial statements can be prepared. d. results in transferring the balances in all temporary accounts to Retained Earnings.

Business

Which of the following statements about the guaranteed purchase option is true?

A) An insured usually has 24 months to exercise an option. B) The option cannot be exercised until the insured reaches age 40. C) The amount of life insurance that can be purchased at each option is limited to 10 percent of the face amount of the basic policy. D) The additional coverage can be purchased without demonstrating insurability.

Business