Consider the two statements below with regard to neuromarketing
I. Neuromarketing is no longer considered a "fringe" research technique.
II. Mainstream companies such as Google are now exploring
neuromarketing applications.
Which, if any, of these statements is (are) true?
A) I only
B) II only
C) I and II are true
D) Neither I nor II are true
C
Business
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The sales-volume variance is:
A) $9,600 favorable B) $2,400 unfavorable C) $10,000 unfavorable D) $12,000 favorable
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To use predictive validation, one administers the test to applicants before they are hired. The applicants are then hired using existing selection techniques but not the new tests in development
Later, job performance measures are compared to the test scores under development. Indicate whether this statement is true or false.
Business