You should maintain eye contact with your audience, not your presentation aid

Indicate whether the statement is true or false

True

Communication & Mass Media

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Soft news is designed to satisfy audience information wants, not needs

Indicate whether this statement is true or false.

Communication & Mass Media

The rep (rep programmer or national sales rep)

a. works on behalf of the syndicator and sells programs to local stations. b. works on behalf of the local station and sells airtime to national advertisers. c. works on behalf of the advertiser and purchases local airtime. d. works on behalf of the network and purchases syndicated programming.

Communication & Mass Media