Which of the following tools are used by Nielsen's National ratings service?
a. Electronic Meters (SIAs) that monitor set tuning information in samplehouseholds
b. Some sample households complete viewing diaries, while other samplehouseholds have electronic meters (SIAs) that monitor set tuninginformation
c. People Meters that monitor both what channel is being watched and who iswatching
d. Viewing diaries that describe the television programs watched in samplehouseholds
c
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Jesse is the new hire at a consulting company in Boston. She was hired straight out of college, and is unsure of exactly what the environment of the firm is like. She has previous internships under her belt, but being in a full-time salary position just feels different. She uses her breaks to observe group interactions and ask employees about the do's and don'ts of the workplace. She is discovering group norms through:
a. Initial group patterns b. Explicit behavior or statements c. A critical event d. Past group experiences
Early opinions about CMC (computer-mediated communication)Â suggested that it was an impersonal and unrewarding way to develop a relationship. Joseph Walther debunked this early opinion with his
A. self-fulfilling prophecy perspective. B. protective-user perspective. C. hyperpersonal perspective. D. uses and gratifications perspective.