Gedde carefully avoids exaggerating any claims about his product, so as not to disappoint clients after the product is delivered. Gedde is using which of the following methods of building customer trust?

a) building the client’s trust in his company
b) building the client’s trust in his firm’s marketing
c) building the client’s trust in his industry
d) building the client’s trust in him as a reliable person

ANS: b

Communication & Mass Media

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A reporter dating a source is an example of ______.

A. plagiarism B. a conflict of interest C. libel D. defamation

Communication & Mass Media

Hasanna is preparing an informative speech on her home country, Nigeria. She wants to reduce her full-sentence outline to a concise, condensed outline with notations. What type of outline should she create?

A. preliminary outline B. presentational outline C. full-sentence outline D. key idea outline

Communication & Mass Media