Intel's loose brick was:
A) it's narrow focus on complex microprocessors for PCs.
B) demand for non-PC products.
C) getting into the smartphone market.
D) unbeatable in computer market.
E) developing new chips incorporating 3D technology.
A
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Which of the following is most likely true about a global organization?
A) Worldwide policies are planned by top corporate management. B) Global operating units report to international division chiefs. C) Executive training is restricted to domestic operations. D) Employees are recruited exclusively from the home country. E) It considers itself a national marketer that sells abroad.
Brands in a market with many competitors and high advertising clutter must ________
A) have very high prices compared to competitors B) be advertised only through print and social media C) be advertised more heavily to be noticed in the marketplace D) never be advertised using informative advertising E) be advertised only during the mature stage of the product life cycle