During testing for the movie Her, test audiences used dials (located in their armrests) to indicate their levels of interest or disinterest during the showing of the movie. This feedback is an example of ________
A) physiological measures
B) UPC codes
C) attitudinal measures
D) day-after recall tests
E) net income tests
C
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Which of the following best describes the manager of a profit center?
A) The manager is only responsible for controlling costs. B) The manager is responsible for generating profits and efficiently managing the center's invested capital. C) The manager is only responsible for generating revenues. D) The manager is responsible for generating revenues and controlling costs.
________ is the translation of the desired question content and structure into words that respondents can clearly and easily understand
A) The questionnaire design process B) Question wording C) Overcoming inability to answer D) Determining the content of individual questions