Which of the following media options would be the LEAST costly for Second Avenue's promotional efforts?
A) periodic advertising in a local newspaper that follows a pulsing schedule
B) daily advertisements on a cable television station
C) daily commercials during the local evening news
D) a billboard placed on the nearest interstate highway
E) a billboard placed in a supercenter
A
Business
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What will be an ideal response?
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When consumers use Tide TOTALCARE laundry detergent, which is used by consumers who want to obtain dry-cleaning type results at home, it is an example of ________, or switching spending from one category to another while preserving a desired
experience. A) trading up B) trading down C) trading over D) being trapped in the middle E) treasure hunting
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