For years, many people thought plastic wrap was almost impossible to use and refused to buy the product. The manufacturer of Saran plastic wrap has spent many advertising dollars advising customers on how to eliminate the problems associated with the use of plastic wrap. What has this manufacturer engaged in?

a. diversification
b. product mix expansion
c. repositioning
d. product line expansion

Ans: c. repositioning

Business

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List one of the three categories for how marketing teams embrace analytics.

A. All of these are categories for how marketing teams embrace analytics B. Real analytics process C. No analytics process D. "Vanity" analytics process

Business

Broxsie Fabrication, Inc. issued $60,000 of direct materials and $15,500 of indirect materials to production. Prepare the journal entry to record the transaction

What will be an ideal response

Business