What is psychographics and how can it be used in audience analysis?
What will be an ideal response?
Psychographics is a process that marketers or advertisers can use to determine the emotions and values that motivate consumer choices. Psychographics can be used in audience analysis because it is based on demographic and psychological profiling. When a marketer analyzes an audience, he/she is better able to understand what appeals to the target audience.
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Which of the following correctly identifies the six components in Brownell's HURIER listening model?
a. Helping, Understanding, Respecting, Interpreting, Evaluating, and Responding b. Hearing, Understanding, Remembering, Interrupting, Excluding, and Responding c. Hearing, Understanding, Remembering, Interpreting, Evaluating, and Responding d. Hearing, Underestimating, Remembering, Inferring Evaluating, and Recalling e. None of the above are correct.
He was truly “the lord of the press,” transforming journalism from information to synthesis in his news magazines:
a) William Randolph Hearst; b) Joseph Pulitzer; c) Henry Luce; d) James Gordon Bennett; e) Harold Ross