One of the most commonly used scales in mass media research is the:

a) Guttman Scale
b) Thurstone Scale
c) Likert Scale
d) Anderson Scale

C

Communication & Mass Media

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The brain can tell the difference between what you vividly imagine and reality. New pathways between neurons are only created through reality

A. True B. False

Communication & Mass Media

The organic system is least suited to change, while the mechanistic system functions best in stable conditions

Indicate whether this statement is true or false.

Communication & Mass Media