Larry Cable Inc. plans to introduce a new product and is using the target cost approach. Projected sales revenue is $810,000 ($4.05 per unit) and target costs are $730,000. What is the desired profit per unit?
a) $0.40
b) $2.03
c) $3.65
d) None of the above
a) $0.40
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A bond has a par value of $1,000, a current yield of 6.25 percent, and semiannual interest payments. The bond quote is 100.8. What is the amount of each coupon payment?
A. $63.00 B. $31.50 C. $37.50 D. $62.50 E. $31.25
Which of the following is part of a bait-and-switch tactic?
A) A company advertises a product that it does not plan to sell. B) An advertisement makes claims of product superiority that cannot be easily proven or disproven. C) A marketer makes an exaggerated claim about the effectiveness of the company's product. D) An advertisement falsely inflates the retail value of a product. E) A company creates new ads to correct misinformation previously delivered through its marketing campaign.