A report by Project ROI presents evidence that corporate philanthropy programs are stronger when ______ is integral to the plan.

a. employee engagement
b. management buy-in
c. customer loyalty
d. return on investment

a. employee engagement

Communication & Mass Media

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Maya's team of designers was developing designs for the fall collection. She addressed her team every week and reiterated the schedules and milestones

Maya also made a poster with the same information and hung it at strategic locations in the office. What was Maya's intention, and why is it important? a) Maya's intention was to ensure that there is clarity, which is critical to the success of the organization b) Maya's intention was to improve consensus, which would result in sharing. c) Maya's intention was to develop passion towards the organization, as it reduces anxiety. d) Maya's intention was to make subordinates feel trustworthy as mutual trust is important.

Communication & Mass Media

The idea that media's influence resides in the "relationship between the larger social system, the media's role in that system, and audience relationships to the media" forms the basis of ________ theory.

A. dependency B. attitude change C. agenda setting D. uses and gratifications

Communication & Mass Media