Information found on the Internet should be evaluated critically

Ramona, a PR writer,is writing a news release about the celebrity fundraiser her company is going to organize next week. At the end of the release, she provides roughly 100 words of essential information about her organization

What did Ramona write to wind up the news release, and how is it helpful? a. Boilerplate description; it provides the basic company details, which will be informative for the readers. b. Contacttemplate; it provides details like company logo, telephone number, etc. c. Dateline; it provides the most important content as well as other details about the company. d. Conclusionparagraph; it provides the readers the basic details of the story involving the company.

According to the text, which of the following best summarizes Em Griffin’s view of the

wisdom of using guilt to persuade people?

a. Guilt is effective at gaining compliance with a request, but people tend to avoid and devalue those who make them feel guilty. b. Guilt is not very effective at gaining compliance with a request. © 2016 Cengage Learning®. May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part. c. Guilt is a technique that can unlock the subliminal desires that have been repressed, resulting in low levels of immediate persuasion but higher levels of persuasion over the long-term. d. Guilt operates according to the principle of reciprocity—if you make me feel guilty then I’ll make you feel guilty. e. Guilt is persuasive with some people and not so persuasive with others—the persuader really needs to know the audience before using the guilt appeal.