The growth in the gaming console market led to the emergence of a gaming consoles segment for products priced under $1,000
Though its current product line-up begin at $3,000, Sentinel Inc, an American gaming equipment manufacturer, responded to this need by launching a product, the Cerebro Console, priced at $920, designed for the price-performance needs of the segment. Which of the following offensive strategies did Sentinel Inc use?
A) improve customer retention
B) improve customer loyalty
C) enter new market segments
D) harvest for cash flow
E) divest for cash flow
C
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What percentage of sales from new products is indicative of industry leaders?
A) 50% B) 7.5% C) 10 to 15% D) above 75% E) 20 to 25%
Computer maker Dell realized the problems with keeping large inventories, especially because of the fast rate of obsolescence of electronics components. Dell now keeps only about two hours of inventory in its factories. The company is most likely using a ________ system.
A) scan-based trading B) customer-managed inventory C) just-in-time inventory management D) vendor-managed inventory E) just-in-case inventory management