Dr. Hammerstein is a college dean and wants to design a program to help deal with the problem of binge drinking on her campus. The technique currently in favor, and which you'd suggest, is based on the use of

a. informational lectures and persuasion from experts.
b. obedience to authority.
c. presenting information on campus norms that are lower than students expect.
d. increasing cognitive dissonance by emphasizing discrepancies from core values.

Answer: C