What do marketers achieve by awarding exclusives to certain journalists? What is one possible way to provide an exclusive to more than one connector?
What will be an ideal response?
Exclusives are granted to journalists and media outlets when a marketer furnishes them access to story that the connector's competitors do not have. By giving an edge to one connector over another, a marketer can expect in return to cover a story in detail and in a manner than closely reflects the marketer's positioning. Marketers conceivably can share a story among more than one connector and still deliver exclusivity, so long as the various outlets do not compete within the same markets and they are made aware that related stories have been given to other media.
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