If you are constructing an ad, a basic principle to remember is that you must
a. always construct your arguments carefully.
b. appeal only to viewers high in the need for cognition.
c. distract your audience because no one pays attention to arguments anyway.
d. try to ensure that your audience will pay attention to your ad.
Answer: D
Psychology
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The 43-item Social Readjustment Rating Scale was developed to measure change due to
a) natural disasters. b) major life events. c) social difficulties. d) human-made disasters.
Psychology
Very-low-birthweight infants are tiny, with eyes that may be fused shut, darkened skin color (despite race), and earlobes that look like flaps of skin on the sides of their heads
Indicate whether the statement is true or false.
Psychology