Anheuser-Busch, Frito-Lay, Procter & Gamble, and Warner-Lambert joined together as initial sponsors of which program that tested the effectiveness of in-store point-of-purchase displays?

Which of the following is a similarity between in-home personal interviews and executive interviews?

a. Both have the benefit of actual or promised anonymity for respondents. b. Both tend to be very expensive. c. Both require computer-assisted interviewing. d. Both are similar in that they save time.

International business is also known as which of the following?

A) born global business B) laissez-faire business C) cross-border business D) multi-hub business