Which promotional mix element is most closely associated with activities designed to foster goodwill and understanding with various constituents both inside and outside the company?
A) personal selling
B) advertising
C) public relations
D) sales promotion
E) publicity
C
Business
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A properly signed exclusive right-to-sell listing agreement is an:
a. implied contract b. unilateral contract c. bilateral contract d. purchase contract
Business
In instances where the resources are too limited to allow a high-quality project, the firm should be advised not to undertake formal marketing research
Indicate whether the statement is true or false
Business