What is NOT a question a researcher would ask when developing a market research approach?
a. What information am I looking for?
b. Who has the information I am looking for?
c. How will I use the information once I get it?
d. Does the benefit of the information I'm getting outweigh the costs of getting it?
c
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Which of the following is a guideline for using visual supports and technology?
A) read from information on the PowerPoint slides B) always have a backup plan C) use visual technology as a substitute for meaningful content D) all of the above
The confirmation step is most likely important because it:
A) assures that the customer cannot back out of the purchase B) reassures buyers that they made the right decision C) means that the salesperson can collect a commission D) leads into the service step of the process E) signals an end to buyer's remorse