NV Inc has launched a touch-sensitive handset in the Indian market and priced it at 9,500 rupees. Although many people are checking it out, marketers see evidence that the price exceeds the upper price threshold for the majority of Indian consumers
What does this mean?
The majority of them are concluding that the handset is not worth 9,500. The price level is prohibitive, and the product does not seem to be worth the money. This evaluation will affect their purchase decisions.
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