Which of the following is used as a basis for advertisers’ demographic segmentation of audiences?
a. ?age
b. ethnicity
c. income
d. ?all of these
ANSWER:
d
Communication & Mass Media
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Federal regulations to ensure a level playing field for all candidates for political office have no effect on newspapers and magazines which have a __________ guarantee of press freedom
Fill in the blank with correct word
Communication & Mass Media
Morley's Nationwide study provided support that
a. gendered readings of soap operas were determined by class differences. b. family viewing patterns differed across national boundaries. c. confounded variables explain fanship patterns. d. class shouldn't be relied on to distinguish reading position. e. None of the above.
Communication & Mass Media