Which of the following is used as a basis for advertisers’ demographic segmentation of audiences?

a. ?age
b. ethnicity
c. income
d. ?all of these

ANSWER:
d

Communication & Mass Media

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Federal regulations to ensure a level playing field for all candidates for political office have no effect on newspapers and magazines which have a __________ guarantee of press freedom

Fill in the blank with correct word

Communication & Mass Media

Morley's Nationwide study provided support that

a. gendered readings of soap operas were determined by class differences. b. family viewing patterns differed across national boundaries. c. confounded variables explain fanship patterns. d. class shouldn't be relied on to distinguish reading position. e. None of the above.

Communication & Mass Media