Suppose project A has an IRR of 10 percent and project B has an IRR of 20 percent. One can then conclude that:
A) Project A has a negative NPV while project B has a positive NPV.
B) Project B has a negative NPV while project A has a positive NPV.
C) Project A is preferred to B.
D) It is impossible to rank the two projects without further information.
Answer: D) It is impossible to rank the two projects without further information.
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A disposable diaper company prices its newborn disposable diapers higher than later-stage diapers to take advantage of new parents' concerns and concomitant extreme price insensitivity. This is an example of:
A) prestige pricing. B) penetration pricing. C) complementary pricing. D) congestion pricing.
The concept of ________ encompasses the beliefs and associations that a consumer has about a brand
A) brand meaning B) brand storytelling C) brand equity D) product quality E) total quality