________, which consists of a brand's trustworthiness and expertise, improves the chances that the brand will be included in the consideration set

In multiple discriminant analysis, the interpretation of results is aided by an examination of all of the following except ________

A) the standardized discriminant function coefficients B) the correlation coefficients C) the structure correlations D) certain plots

________ occurs when companies believe they have good security because they are using proprietary ciphers that hackers do not know

A) Security through obscurity B) Weakest link ignorance C) Reasonable protection D) Hidden security