What construct is metaphorically growing as sport scandals are becoming increasingly more public, due to the influence of viral videos and other media?

People in our lives such as mothers, fathers, siblings, whose perspectives we value are known as ____________________

Fill in the blank(s) with correct word

The presence of incompatible goals creating the grounds for conflict occurs during the ___________ phase of conflict.  

Fill in the blank(s) with the appropriate word(s).