An adjusting entry always affects
A) balance sheet accounts only.
B) income statement accounts only.
C) an income statement account and a balance sheet account.
D) either a balance sheet account or an income statement account but not both.
C
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Because routine messages are so common in business, it is not necessary to pay attention to your tone when writing them
Indicate whether the statement is true or false.
Which of the following statements is true of a pull communication strategy?
A) It aims to create interest among customers and motivate them to acquire more information. B) It is directed at channel intermediaries and channel influencers. C) It is of limited use when the company seeks to enhance consumer retention among current consumers. D) It focuses on focused on trade associations and industry influencers. E) It does not include digital communication methods.