The professor advised Claire to take out references to "the cost principle" in her speech because most of her audience wouldn't know what she was referring to. In order to achieve clarity, a speaker should remember to __________.

A. limit jargon
B. rely on persuasive definitions
C. include irony
D. add reflexivity

Answer: A

Communication & Mass Media

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A new form of interactive persuasion, it turns the audience into an advertising channel as each receiver spreads the message online:

a. Echo chamber b. Astroturf blogging c. Viral Marketing d. Self-persuasion

Communication & Mass Media

A speaker may try to get the audience to support the topic by using an challenge

Indicate whether the statement is true or false.

Communication & Mass Media