You conduct an eye tracking evaluation of a print ad. The ad has five key components. The key components and the time to first fixation is shown in the chart below
Ad Component Time to First Fixation (seconds)
Model Face and Body 4.3
Headline 1.38
Brand Name .36
Product Image 1.10
Tagline 6.14
What recommendation(s) for revision would you make based on this data?
The headline and product image do well to attract initial attention. It takes very long for reader to attend to either the tagline or the brand name. The ad should be revised so that these elements attract attention sooner.
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One frequently voiced concern about globalization is that it destroys manufacturing jobs in wealthy advanced economies such as Canada. The basic thrust of the critics' argument is ________________
Fill in the blank(s) with the appropriate word(s).
All but one of the following is true about the inventory turnover ratio.
A) It is calculated by dividing inventory by cost of goods sold. B) It measures how many times the inventory is turned over into saleable products. C) The more times a firm can turnover the inventory, the better. D) Too high a turnover or too low a turnover could be a warning sign.