As the salesperson entered the prospect's office, the salesperson extended his hand and said, "Your old college roommate, Tiara Johns, suggested I call on you." This action occurred in which stage of the personal selling process?

When organizations leverage technical expertise to develop innovative products, they perform

the value chain activity of ________. A) infrastructure B) operations C) technological development D) procurement

In the summer, colleges advertise very little. This is a decision about

a. media placement b. media timing c. media availability d. media category e. media evaluation