The output from the first QFD matrix that feeds into the second QFD matrix is the product characteristics information

All else the same, a decrease in the corporate profits tax rate would _______ affect EBITD.

a) positively b) negatively c) not

If you are sending an informative memo to employees about policy statements or procedural changes, you should

A) assume that employees will have a positive response. B) use the indirect approach. C) use the body of the message to provide all the necessary details. D) assume that employees will have a negative response. E) incorporate a congratulatory tone.