What is a TV rating?
a) A percentage of all TV households watching a particular show
b) An evaluation of the quality of programming
c) A cost-effective CPM
d) A percentage of households watching TV
a
Communication & Mass Media
You might also like to view...
What is required by the principle of subordination?
A) all statements at a given level be of differing importance B) material descends in importance from general to specific C) material be given similar levels of importance D) specific material is presented first
Communication & Mass Media
Which of the following topics suggests an operational definition?
A. the origins of Unitarianism B. the delights of Jamaica C. the construction of a bird cage D. descriptions of dogs with accompanying slides
Communication & Mass Media