What is the difference between subjective and objective measures of social class? Explain how each is used
What will be an ideal response?
Subjective measures consist of asking people to estimate their own social class. It is misleading because some consumers incorrectly identify themselves as middle class, but it represents the participants' self-perceptions and sense of belonging or identification with others. Objective measures use demographic variables and ask respondents factual questions about themselves, their families and their places of residence. Objective measures include occupation, amount of income, education and/or sources of income and are used in geodemographic clustering.
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Catalog sales in the United States represent about 3 percent of overall retail sales; whereas in Germany they account for 5.8 percent. This suggests that there is a good chance of catalog marketing in Germany. This type of research is described as:
A) demand pattern analysis. B) income elastic analysis. C) time series displacement. D) polycentrism. E) comparative analysis.
Inkle, Inc. has $200,000 of 10% bonds outstanding (which pay $20,000 interest) and $100,000 of 12% preferred stock (which pay $12,000 dividends)
Assume that Inkle's earnings in the upcoming year will be either $50,000 or $100,000. Given these two possibilities, common stockholders' share of earnings will be either ________ or ________. A) $38,000; $88,000 B) $30,000; $68,000 C) $18,000; $68,000 D) $18,000; $88,000