Explain why practitioners are cautious about using advertorials.
What will be an ideal response?
Advertorials can be seen as deceptive by audiences. If this happens it erodes the
organization’s credibility. It is recommended that traditional earned be attempted before
turning to paid media
Communication & Mass Media
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During a class session your instructor describes the upcoming test and you roll your eyes. The eye rolling is considered to be
A) a tie signal. B) a temporal message. C) a normal eye message. D) aggressive behavior.
Communication & Mass Media
Culture is something that is inherited through genetics
Indicate whether the statement is true or false
Communication & Mass Media