In the Ethical Decision Tree model (Figure 8-1), what is the first step in the model?
a. Would it be ethical or not to take the action?
b. Does it maximize shareholder value?
c. Do our ethical standards support this action?
d. Is the proposed action legal?
D
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A ________ is a plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers.
A. business plan B. marketing concept C. customer value proposition D. marketing program
Which is true of autonomy and the perception of autonomy?
a. It makes a clear link between organizational goals and individual rewards. b. It is valued in cultures high in individualism. c. All cultures value autonomy that gives complete freedom of choice to employees. d. All cultures value autonomy but each culture and perhaps each organization must adjust how the autonomy is applied. e. Autonomy promotes team work and collaboration.