The key reason that the marketing concept has been recognized as the "right philosophy" is that it:
A) is well established in the marketing literature
B) has been recommended by successful marketing executives
C) does not rely on high-pressure selling
D) stresses understanding the competition
E) always puts the customer first
E
Business
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A leader might also be able to influence subordinates because of his or her personality characteristics and behavior. These are personal bases of power and include ____________ or a subordinate's identification with the leader.
Fill in the blank(s) with the appropriate word(s).
Business
Discuss issues to consider when distributing your message
What will be an ideal response?
Business