Which of the following is an instrumental value according to the Rokeach Value Survey?
A) economic success
B) social recognition
C) personal discipline
D) world peace
E) meaning in life
C
Explanation: C) Instrumental values refer to preferable modes of behavior, or means of achieving the terminal values. Personal discipline is an instrumental value and all other options are terminal values.
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The entry of Sears, AT&T, and GM into the credit card business is an indication of
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