_____________ Decision Making is used for New, expensive, or infrequently purchased products (homes, cars, furniture)

According to our discussion of Maxwell, Plato said that "the first and best victory is to______."

a. discover your passion b. serve others c. invest in others d. conquer yourself e. cultivate a generous spirit

Which of the following is true of the product life cycle (PLC)?

A) All products generally go through all five stages of the PLC. B) All products pass through the stages of PLC in the same order. C) It is generally difficult to forecast the sales level at each PLC stage. D) The PLC concept can be applied to styles but not to fashions and fads. E) Product forms have longer life cycles than product classes.