Which of the following best describes a key to a successful corporate social cause campaign, according to research completed by Proctor & Gamble’s ad agency?
a. Millennial girls are not interested in data points.
b. Celebrity influencers are important to create visibility.
c. Product profit margins must be higher than average.
d. Products for females must focus on women’s vanity.
b. Celebrity influencers are important to create visibility.
Communication & Mass Media
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Communication & Mass Media