Most of the time, the listener's frame of reference is identical to the speaker's frame of reference.

The elaboration likelihood model suggests that when we use the central route to process information, we base our decision primarily on appeals to pathos and ethos

Indicate whether the statement is true or false

What is NOT a qualification of a social media crisis?

A. The event happens on social media. B. It rapidly spreads from person to person. C. The situation becomes viral and turns into a traditional news story. D. It only happens in certain industries.