Briefly discuss several of the inputs a marketer contributes to a company's business plan

What will be an ideal response?

A business plan is a written document that defines the operational and financial objectives of a business over a stated period of time. A marketer makes several contributions to this plan, beginning with a comprehensive review and assessment of the company's marketing environment. A marketer also explains what the marketing function will attempt to achieve in support of the business plan and how it intends to achieve the company's marketing objectives. Finally, a marketer sets out a process for allocating marketing resources and monitoring the results of marketing efforts.