When performing sales and operations planning, companies can aggregate products or services but not members of their workforce

The greatest danger in using a long time period for a test market is:

A) the cost of the test market B) fear the competition will have time to study the test market and react C) the possibility of more interference from external factors D) changes in the economy

Hellmut Schütte has proposed a modified equivalent of Maslow's hierarchy of needs theory to explain the needs and wants of African consumers

Indicate whether the statement is true or false