Explain why some advertising agencies include creating music videos among their services.
What will be an ideal response?
Advertising agencies produce music videos for an assortment of reasons. Music videos are outlets for
agency executives to express creativity. The fees for making videos help cover company overhead. Also,
music videos are extensions of the agency business of making long-form advertising videos such as the
lengthy advertisements on TV known as “infomercials.”
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a. applied b. fine c. symbolic d. decorative