When consumers react more favorably to a brand than to a generic or unbranded version of the same product, the brand is said to have positive brand equity

Which of the following is true of the acid-test ratio?

A) It measures a company's ability to pay its current liabilities. B) It measures the ability of the company to earn net income. C) It measures a company's ability to meet its short-term obligations with cash and cash equivalents. D) It indicates how much cash could be realized by selling the inventory.

Which of the following is not a merchandise source?

a. outside, new supplier b. resident buying office c. outside, regularly used supplier d. company-owned