What are the two primary concerns of corporate strategy?
What will be an ideal response?
Corporate strategy is largely concerned with two activities:
1. Determining the right mix of businesses in the corporate portfolio
2. Ensuring that this mix creates shareholder value
Business
You might also like to view...
Phone calls, cover letters, and e-mails to editors of media outlets are ways that a marketer ________ an expert's article on behalf of a firm
A) sells B) audits C) pitches D) releases E) networks
Business
Allowing a candidate's high score on an interview to make up for a low score on a personality test is an example of the ________
A) multiple hurdles approach B) compensatory approach C) contingent approach D) normative approach
Business