One of the reasons why a firm typically charges for a good or service less than the value placed on that good or service by the customer is because:
A. the firm attempts to create value for the consumers by providing them a wide range of products.
B. it is normally impossible to segment a market based on each customer's reservation price.
C. the value creation results in a corresponding reduction in costs of production.
D. the firm frequently modifies its products to compete with the products introduced by other firms.
E. it is highly unlikely that the same good or service will be available to the customers from other firms.
B
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Indicate whether the statement is true or false
In a corporate setting, a mortgage payment would be identified as a ________
A) purely variable cost B) discretionary fixed cost C) committed fixed cost D) mixed cost