All of the following are questions to ask when considering sponsoring an event EXCEPT

A) can the company afford to fulfill its obligation?
B) is it too closely aligned to our organizational objectives?
C) does the event reach the organization's target audience?
D) are the event organizers experienced and professional?
E) does the event give the organization a chance to develop new contracts and business
opportunities?

Answer: B

Communication & Mass Media

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A. blogging B. spamming C. instant messaging D. social networking

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